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Take advantage of our experience—get your free persona master class.

To increase your ROI, buyer personas need to be accurate, easy to use on a daily basis, and specific enough to guide your marketing strategy. 

Collecting information and crafting a buyer persona can be overwhelming, but we’re going to take you through it step-by-step. 

This 7-part guide includes:

  • Tips to help you maximize ROI
  • Where to find the data you need
  • An assignment for each step
  • Our Buyer Persona Worksheet
  • Troubleshooting advice and links to additional resources