Take advantage of our experience—get your free persona master class.
To increase your ROI, buyer personas need to be accurate, easy to use on a daily basis, and specific enough to guide your marketing strategy.
Collecting information and crafting a buyer persona can be overwhelming, but we’re going to take you through it step-by-step.
This 7-part guide includes:
- Tips to help you maximize ROI
- Where to find the data you need
- An assignment for each step
- Our Buyer Persona Worksheet
- Troubleshooting advice and links to additional resources